VP of Demand Generation

Job ID: 4496


Our team is building a world-class customer acquisition model to scale across a wildly diverse and ever-growing portfolio of software companies within our portfolio. We are literally rewriting the traditional playbook and building sophisticated marketing models that deliver new revenue growth at levels of efficiencies better than the best-performing SaaS companies out there today. Not just once but dozens of times.  To scale and deliver world-class results, we are looking for a demand generation expert to join our team and play an integral role in building and scaling our customer acquisition models that include ABM, Product-Led Growth, and Inbound Marketing.

If you have an amazing track record of building a scalable B2B machine, and partnering with sales to deliver on revenue targets, then this is the role for you. Reporting to the SVP, Marketing, this individual will be responsible for building a scalable demand generation model with an eye on building a model that scales to any software company. 

What you will be doing

Every day, you'll apply your intellectual horsepower to define, design and refine playbooks, models, systems and process that enables us to scale to dozens of software companies. 

Key Responsibilities

  • Scale world-class demand generation programs that delivers revenue growth at industry-best levels of efficiency
  • Apply your deep domain expertise in paid search, paid social, display, SEO and marketing automation to  grow pipeline and closed revenue. 
  • Develop a comprehensive closed-loop marketing program to measure and drive ROI from marketing programs. Optimize and recommend improvements to marketing campaigns based on results
  • Optimize the sales funnel  - from the click to close and everything in between by building a world-class lead nurturing and marketing automation programs to increase lead conversion rates, close rates and funnel velocity. 
  • Build marketing models and playbooks which allow us to  scale and automate manual task so that the team is focused on strategic problem solving. 
  • Establish KPIs for all programs and track performance to ensure marketing plans are delivering expected business outcomes. 
  • Build an amazing team by hiring, leading and managing great marketers.
  • Demonstrate a strong commitment to partnering with sales to deliver on revenue targets

Candidate Requirements

To be a great candidate for this role, you must have successfully led demand generation for a B2B software company in the past.  Minimum requirements:

  • 10+ years experience of increasing responsibility supporting demand generation with demonstrated and impactful results in terms of pipeline and revenue growth
  • At least 5 years of hands-on expertise in demand generation - with deep domain expertise in PPC, paid social, display and SEO.
  • Fluency and expertise in the use of common MarTech and Salesforce CRM
  • Experience in leading cross-functional, global teams required. Outstanding communication and interpersonal skills
  • Bachelor's degree required; MBA desirable
  • Expertise in enterprise B2B SaaS is required.

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