Product Marketing Manager

Job ID: 4512

Description

Are you an experienced software marketer who desires a role focused exclusively on creating provocative product and vision messaging for a $300M company with a broad portfolio of products and solutions? We have over 200 go-to-market professionals, and every one of them will use your messaging every day! At Aurea, we're looking for someone with strong messaging creation skills combined with the business acumen to establish clear market differentiation.  

What you will be doing

  • Synthesize product vision and roadmap documentation to identify the messaging elements that will resonate with the target audience
  • Perform market research to identify important dimensions that best position the products to win in the market
  • Identify candidate messages to be tested against target personas and work with customer marketing and sales to execute the testing
  • Create provocative and compelling product messaging that enables sales to win and provides the foundation for downstream creation of all marketing collateral and content

What you will NOT be doing

  • Developing comprehensive marketing plans for sales and marketing teams
  • Creating training materials and training programs for sales
  • Creating a comprehensive set of collateral designed for use in the sales process
  • Working with analysts and other industry influencers to establish thought leadership in the market

Key Responsibilities

  • Using the Product Vision artifacts developed by Product Management, you will create the pitch for products and offers that tells the story that outlines how the world is changing, how that change will impact the target persona's organization, where we are taking the product given this new reality, and how our approach provides a solution that is superior to all other alternatives. These pitches will be used externally by the commercial teams to present the vision. 
  • Using the Product and Release Definition artifacts developed by Product Management, you will create Messaging Briefs that articulate business value with the necessary detailed context to arm the commercial teams with the messaging required to develop their customer and market-facing work products. 

Candidate Requirements

  • Able to create concise, provocative and differentiated messaging that positions Aurea to win in the market
  • Able to use existing knowledge of business and industries to understand new products quickly
  • 2+ years in a marketing role where you owned the creation of new content.                                                                                                                        
  • Specific experience with software marketing
  • An undergraduate university degree ideally in marketing, communications or a business discipline (Business Management, Public Relations, etc.)
  • High Fluency in English: Both spoken and written

Nice to have

  • Marketing experience focused on B2B enterprise software
  • History of direct exposure to multiple marketing and/or other functions
  • Experience working effectively as a remote worker
  • Marketing experience with mergers and acquisitions
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