How to Write a Good Job Posting: Your Ultimate Checklist

Here is the ultimate checklist for writing job postings that sing to top-tier remote talent, streamlining your recruitment process and unlocking the full potential of your hiring game.

First Impressions Matter (More Than You Know)

Think of your job posting as your company's first handshake with potential candidates.

But what makes a job post compelling? The average job post gets 250+ resumes, and the majority of them would be less-than-ideal hires. Only about 5 applicants out of 100 make it to the interview phase… and it all starts with the post.

We'll go deep into the art of crafting effective job postings specifically tailored for remote hiring managers, equipping you with practical tips and innovative strategies to make your snappy posts resonate with the best remote professionals out there.

Step 1: Know Your Audience (and Speak Their Language)

Before you start writing, picture your ideal candidate.

What skills, experience, and qualities are must-haves for this role? Are you looking for a coding wizard who thrives in collaborative tools? Or a marketing maestro with Google Analytics superpowers?

Once you know who you're looking for, speak their language. Use terms they're familiar with but avoid jargon overload. Clarity and relatability are your primary goals.

Step 2: A Clear, Compelling Title & Description 

A crystal-clear job title is your first chance to make a good impression.

Get rid of the vague or overly creative titles that leave candidates scratching their heads. Don’t be clever, be clear. And be upfront and specific about what the role entails.

Now, let's talk about the job description. This is where you paint a picture of the day-to-day, highlighting key responsibilities, required qualifications, and exciting career growth opportunities.

Strike a balance between detail and brevity to keep readers engaged.

Step 3: Spotlight the Remote Perks

Flexibility is the name of the game in today's job market. Shout out the benefits of remote work like flexible hours, location freedom, and how your company champions work-life balance.

Don't forget to showcase your vibrant remote work culture! Describe how you foster collaboration, communication, and a sense of community in a virtual environment.

Mention virtual team-building events, communication channels, and support for home office setups to show you care about your team's well-being.

Step 4: Be Upfront and Transparent

Transparency is key. Sharing a salary range (or better the exact pay) attracts qualified candidates and shows you're committed to fairness. Why are you hiding pay? Your candidates know it’s to lowball your shortlist, and they don’t like it.

Keep the application process simple and mobile-friendly (many job searches happen on phones!). Long, complicated forms are a major turn-off.

Step 5: SEO to Reach the Right Eyes (and Devices)

Think of keywords like ingredients in your posting's SEO recipe.

Use terms potential candidates might search for, like "SEO" for digital marketing roles. And don't forget mobile optimization! 

A mobile-friendly job posting ensures you don't miss out on talented candidates who prefer to use their phones or tablets.

How to Write a Good Job Posting: One Post at a Time

By following this checklist, you'll not only attract more candidates, but the right candidates to the open position.

You don’t have to be Shakespeare or Jane Austen to speak directly to your potential candidates in your job description. Job seekers only want the details of working at your company. 

A well-written job post is the foundation for building a strong, cohesive remote team.

Put these tips into practice, and you'll be well on your way to finding your next superstar candidate! Tips for writing: It’s easier than it seems, especially with AI tools to help you.

Consider adding a call to action at the end of your posting, encouraging candidates to apply or visit your company website for more information. 

Run through this checklist to make sure you know how to write a good job posting this year.