Delivering marketing content and campaigns across a deep portfolio of enterprise software solutions, Demand Generation Marketing Managers leverage a powerful skillset to deliver global B2B marketing campaigns.
Demand Generation Marketing Manager $100,000 USD/year Pay is set based on global value, not the local market.
Most roles = hourly rate x 40 hrs x 50 weeks
Not accepting applications on crossover.com at this time.
Description
Are you a marketer looking for a new opportunity that offers extraordinary growth and responsibility? IgniteTech is looking for an innovative self-starter to join the team - and we're especially interested in someone with strong content creation skills who thinks about marketing with an eye for demand generation.
At IgniteTech, we sell our enterprise software products using an unlimited "Netflix-style" subscription, and we have industry-leading clients worldwide. We acquire mission-critical software products, set them up for a brighter future, and we are adding to the library all the time.
You will be part of a growing global marketing team to support our accelerated growth plans over the next five years. This is not a supervisory role; you get to be hands-on with developing, testing and implementing new digital marketing campaign approaches to retain and grow our share of spend with our existing customers.
If you're a data-driven marketer who enjoys continuous testing, optimizing, and improving global marketing campaigns, then this is the role for you!
What you will be doing
- Collaborate with key content contributors and SME creators to help define content goals and to produce high-quality content that engages our customer base to demonstrate meaningful value.
- Plan, write, and edit blog articles, social media and website copy, digital ad copy, lead magnets, emails, brochures, and other content to support the IgniteTech brand and our products.
- Develop comprehensive marketing campaigns and programs to drive demand, resulting in high-quality leads that convert to sales opportunities.
- Provide reporting and closely monitor and analyze the health of marketing contribution to the sales pipeline, program ROI, customer growth and penetration, contact acquisition, and activity.
What you will NOT be doing
- Managing technical marketing stack components such as the website.
- Having others implement your strategies and programs.
- New customer lead generation.
Key responsibilities
- Drive lead management and nurturing projects to increase funnel velocity and opportunity conversion.
- Plan and execute multi-tactic marketing programs for demand generation and lead nurturing programs, including email marketing, events, webinars, direct mail, print advertising, etc.
Candidate requirements
- University degree (Bachelor's or Master's) in business, marketing, English, communications, journalism, or similar
- 3+ years of direct, hands-on experience in developing and delivering integrated B2B marketing campaigns, including content, with email as the core component
- Previous experience updating an employer's English-language website for marketing campaigns
- At least 3 years of Hubspot campaign management experience
How it works
Applying for a role? Here’s what to expect.
Crossover's skill assessment process combines innovative AI power with decades of human research, to take the guesswork, human bias, and pointless filters out of recruiting high-performing teams.
STEP 1
Pass Cognitive Aptitude Test.
STEP 2
Pass English Proficiency Test.
STEP 3
Prove Real-World Job & AI Skills.
STEP 4
Ace An Interview Or Two.
STEP 5
Accept Job Offer.
Frequently asked questions
About the role
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Why Crossover
Recruitment sucks. So we’re fixing it.
The Olympics of work
It’s super hard to qualify—extreme quality standards ensure every single team member is at the top of their game.
Premium pay for premium talent
Over 50% of new hires double or triple their previous pay. Why? Because that’s what the best person in the world is worth.
Shortlist by skills, not bias
We don’t care where you went to school, what color your hair is, or whether we can pronounce your name. Just prove you’ve got the skills.
