Do you believe that creating a market/message fit is among the most critical and valuable competencies for growth software companies? Do you thrive on the challenge of understanding different products, markets, competitors and buyers, and using that understanding to create the messaging and positioning insights required to win? Do you aspire someday to build your startup and want to develop world-class skills on how to position and message new technology products? If so, you may find your dream job in this role. Unlike traditional product marketing roles, this isn’t just a content jockey. You would work as a strategic visionary, operating like a founder over the products you are responsible for. We focus on deeply understanding the buyers of our products, not just asking them what they want. We create a competitive positioning for the product that is dripping with secret sauce, not a list of superficial feature differences. And we create messaging that is as clear as it is edgy and inspiring.
In this role you would work across a wide variety of products, covering a diversity of industries, business problems, and competitive markets. You would seek new ways to apply technology products - individually or in combination - to create the highest business value impact for customers while establishing clear and distinguishable differences from competitive offerings.
Day-to-day, you would: