VP of Solutions Marketing

$200,000 USD/year ^{Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks} ($100 USD/hour)

You will work with several new technologies, products, industries, and business problems daily. Our comprehensive remote training, and supporting playbooks and methodologies, will equip you with the foundation to develop and develop as you take on each new solution challenge.

We provide a unique, self-paced remote training program that will help familiarize you with the playbooks and methodologies you will need to excel, including:

• Prospect/customer engagement and how to elicit relevant information through structured interviewing
• How to uncover and assess high impact business problems and quantify the value of solving them
• How to develop differentiated solution positioning that convincingly addresses the business problem
• How to create simple and clear messaging that is both profoundly insightful and provocatively original

Our curriculum includes several bite-sized training videos, where we explain how we create killer solution positioning and messaging.

Of course, the most valuable learning comes from a real-world application of these tools and skills in various business contexts. With our broad and ever-growing suite of software products and the world's greatest companies as customers (including Apple, Bank of America, Daimler, and British Airways), you will gain an unrivaled opportunity to build expertise creating market/message fit. This is an invaluable skill that many hires ultimately leverage in their future startups.

M2 - our "5-page Powerpoint pitch" - this is the primary document you will be completing in this role. 

How does the M2 fit into our overall marketing & messaging strategy for a product? Great question! 

We start by reading the technical specifications of the product and doing hands-on trials. Then, we talk to existing customers and conduct competitive market research. Finally, we take the insights and develop "value hypotheses" that we then test with new prospects.

It will generally take 3-5 messaging iterations before the value proposition hypothesis "fits." Once the value proposition is defined, the work turns into making the positioning distinctive and differentiated. 

With messaging and positioning clear, we use our standard framework to distill it into a series of messaging frameworks we call M3, M2, and M1. M3 is the "elevator pitch," M2 is the "5-page PowerPoint pitch," and M1 is the value realization/solution demonstration story. We enable the sales teams with this messaging hierarchy and then fire up the jets!