AI Innovation Specialist - Marketing $60,000 USD/year Pay is set based on global value, not the local market.
Most roles = hourly rate x 40 hrs x 50 weeks ($30 USD/hour)
Not accepting applications on crossover.com at this time.
Description
In the dynamic world of digital marketing, businesses are constantly challenged to effectively target and convert customers. Traditional methods often fall short, leading to inefficiencies and missed opportunities. Industry data shows that companies leveraging AI in their marketing strategies can achieve up to a 30% increase in conversion rates and a 25% reduction in marketing costs. Despite these potential gains, many organizations struggle to integrate AI effectively, missing out on the transformative power it offers.
IgniteTech is tackling this problem head-on by pioneering the integration of cutting-edge AI technologies within marketing strategies. We're not just automating processes; we're revolutionizing how marketing operates. By developing AI-driven marketing tools and experimenting with the latest generative AI technologies, we are setting new standards for marketing effectiveness and customer engagement. This approach is exciting because it allows us to stay ahead of the curve, continually enhancing our marketing strategies and driving exceptional results.
This job is not about managing routine marketing campaigns or performing basic analytics. Instead, it focuses on the deep integration of advanced AI technologies to transform marketing practices at a granular level. You will develop, test, and optimize AI tools that automate key marketing processes such as customer segmentation, personalized marketing campaigns, and lead scoring. Ideal candidates are those who thrive on pioneering AI-driven solutions and enjoy the exploratory nature of this cutting-edge work.
In this role, you will be an integral part of our forward-thinking marketing team. You will analyze current strategies, design and develop AI solutions, and ensure their successful deployment. Your work will directly enhance our marketing operations, making them more efficient and effective. If you are passionate about transforming business processes and productivity through innovative AI applications, we encourage you to apply and join us in shaping the future of marketing.
What you will be doing
- Develop AI-driven tools that automate key marketing processes, such as customer segmentation, personalized marketing campaigns, and lead scoring to enhance the precision and effectiveness of marketing strategies, aiming to increase engagement and conversion rates.
- Experiment with the latest AI technologies to discover new ways to enhance marketing strategies
Key responsibilities
- Enhance customer targeting and conversion through the use of generative AI tools
Candidate requirements
- Professional experience using HubSpot's advanced automation workflows and custom reporting features
- Advanced generative AI proficiency (i.e., use of multiple AI tools, ability to automate workflows and custom GPTs); if you've only used LLMs for research, learning, brainstorming, or content generation, that will be deemed insufficient
- At least 2 years of experience in a digital marketing role
Meet the hiring manager
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How it works
Applying for a role? Here’s what to expect.
We’ve curated a series of steps that take the guesswork (and cognitive bias) out of recruiting the best person.
STEP 1
Pass Cognitive Aptitude Test.
STEP 2
Pass English Proficiency Test.
STEP 3
Prove Real-World Job & AI Skills.
STEP 4
Ace An Interview Or Two.
STEP 5
Accept Job Offer.
STEP 6
Celebrate!
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